Email Design

Email Design

1. Newsletter Redesign: New York Metro Parents

Tools: Adobe Illustrator, Adobe Photoshop, Mailchimp.

Target Audience: Parents in the New York City Metropolitan Area

Brand Message: “Helping Parents Make Better Decisions”

Project Goals: Redesign of header, headlines, buttons, job ads box, reorganize copy. Make the newsletter attractive and easy to read, redirecting traffic to the website.

 

Old Design:

 

New Design:

  • new email header with a new title in a sophisticated and friendly font, new classic blue background color and an orange gradient curve underline that draws attention to the title
  • new headlines design in the same font and color palette as the newsletter title
  • reorganized the copy as bullet points with links to the website, instead of the previous design grid, to save space
  • redesigned the Mommybites Jobs box ad to make it more user-friendly, adding an image and a button
  • added a new section linking to the current issue of the magazine

 

Promotional Emails for Summer Camps & Birthdays

 

2. Newsletter Redesign: Mommybites

Tools: Adobe Illustrator, Adobe Photoshop, Mailchimp.

Target Audience: Millennial moms of young children in the New York City Metropolitan Area

Brand Message: “Parenting Resources, Education, and Support Since 2006”

Project Goals: Modernize the look and feel of the newsletter

Old Design

 

New Design

  • personalized the newsletter by using a new handwritten font for “Dear Moms” and “The Mommybites Team”, added “XO”, to introduce the modern and friendly factor and appeal to millennials moms
  • changed the title font “Fun Family Events”, added the underline in the blue Mommybites brand color, to make it stand out from the background
  • improved the user experience by adding images to each event, replacing the titles with the names of the events, as opposed to the location from the old design, and adding the location at the bottom, after the event description
  • redesigned the button for better readability