Silvia Balu – Visual Designer

Professional Bio

Silvia combines the precision of a Swiss watch, thanks to her background in Psychology from the University of Basel, Switzerland and her exceptional technical skills from Noble Desktop Design and Coding School in New York to build elegant, functional, and user-friendly websites that create a professional look for any business or personal brand. From creating wireframes to publishing the final website version, she focuses on the client’s individual personality and goals. She is fluent in English, German, French, and Romanian, specializing in cross-cultural communication. She holds a Certificate in Web Design and Web Development from the Noble Desktop design and coding school in New York City, a MSc degree in Cognition and Neuroscience and a BSc in Psychology from the University of Basel, Switzerland. She has work experience from Switzerland, New York and Silicon Valley. She lives in Brooklyn, NY with her husband, daughter and two cats.

About Sand Cat Digital

In 2014 I left my career as a Psychologist in Switzerland and followed my dream of moving to New York. I stepped into my creative side of personality and got a certificate in web design and development. Sand Cat Digital is the result of hard work, creativity, passion, ambition and continuous learning. The name and logo are a tribute to my love for cats and admiration for wild cats. The sand cat is a small wild cat that lives in the desert, is resilient, strong and gracious. I transferred these characteristics in Sand Cat Digital’s brand identity and work ethic, to provide strong, reliable and “easy to tame” websites that fit the unique personality of each business owner and helps them enhance their digital presence and increase their customer numbers. I combine my technical skills and creativity with my Psychology background, to offer brand identity consulting and help people discover what they want to express in their business.